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52

Hoodia

Worth a look

Shows low returns (0.7%), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 23Conversion 56Competition 50Returns 96Price range 78Avg price 95Brand share 68Review moat 25Quality gap 72

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.12

avg listing price — sweet spot $15–$100

Price range

Great$10.09–$117.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,114.46

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Market size

Bad$37K

$37K/yr · 24K searches

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