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Home Luxury Scents
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$56.33avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$579K$579K/yr · 461K searches
Review moat
Good1,057.07avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.55–$166.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price