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Herpes Test
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$54.41avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$10.24–$108.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,931.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$70K$70K/yr · 90K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf