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46

Hemorrhoid Ice Pack

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A concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 29Conversion 87Competition 19Returns 85Price range 53Avg price 72Brand share 46Review moat 23Quality gap 55

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Good$14.63

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$7.62–$23.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Market size

Okay$119K

$119K/yr · 81K searches

Review moat

Bad8,519.42

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Search terms