50
Heel Support
Worth a lookShows beatable incumbent ratings (4.2★), but a deep review moat (5,260 avg reviews) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.25avg listing price — sweet spot $15–$100
Price range
Okay$6.41–$21.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Market size
Okay$137K$137K/yr · 189K searches
Review moat
Bad5,260avg incumbent reviews — the moat a new listing must climb