66
Heel Protectors
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$3.97–$46.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Market size
Good$492K$492K/yr · 678K searches
Avg price
Good$12.85avg listing price — sweet spot $15–$100
Review moat
Okay2,290.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand