45
Heel Insoles
Skip itPrices mostly outside the sweet spot ($6.41–$13.50) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.25avg listing price — sweet spot $15–$100
Review moat
Bad6,262.32avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 121K searches
Price range
Bad$6.41–$13.50cheapest to priciest tracked listing — scored on the share inside $15–$100