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Heel Bandage
Worth a lookShows low returns (0.2%), but a small market ($85K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$2.48–$38.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Avg price
Okay$11.91avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,112.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 66K searches