23
Heated
Skip itSoft demand (-64.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$54.21avg listing price — sweet spot $15–$100
Price range
Great$16.12–$124.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad9,285.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$9K$9K/yr · 555K searches
Growth
Bad-64.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Signals High Price