44
Heated Back Wrap
Skip itSoft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$49.62avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$17.94–$243.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,400.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 26K searches
Growth
Bad-29.6%90-day search growth — must beat 0% to launch