64
Heat Pack
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$16.45avg listing price — sweet spot $15–$100
Growth
Good+57.3%90-day search growth — must beat 0% to launch
Price range
Good$5.85–$39.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$542K$542K/yr · 1.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,818.94avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand