22
Heart
Skip itSoft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$63.79avg listing price — sweet spot $15–$100
Market size
Good$466K$466K/yr · 2.0M searches
Price range
Okay$5.57–$247.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Review moat
Bad14,416.17avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-53.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price