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Heart Shaped Box
Skip itSoft demand (-78.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.89avg listing price — sweet spot $15–$100
Price range
Great$5.72–$54.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good895.25avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$177K$177K/yr · 669K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-78.6%90-day search growth — must beat 0% to launch