38
Heart Gems
Skip itSoft demand (-71.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good587.89avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.45–$23.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.34avg listing price — sweet spot $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 60K searches
Growth
Bad-71.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand