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healthy protein powder
Launch itA $2.5M/yr market growing +0.3% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.0M searches
Avg price
Incredible$33.41avg listing price — sweet spot $15–$100
Price range
Incredible$16.46–$61.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,161.46avg incumbent reviews — the moat a new listing must climb