66
hawthorn berry
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.27avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 624K searches
Price range
Great$7.97–$40.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,847.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand