52
hawaii candle
Worth a lookShows low returns (0.2%), but a deep review moat (13,951 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.33avg listing price — sweet spot $15–$100
Growth
Good+29.9%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.30–$25.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 52K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad13,950.89avg incumbent reviews — the moat a new listing must climb