65
Harlo
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+126.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$28.65avg listing price — sweet spot $15–$100
Price range
Great$12.81–$48.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,096.73avg incumbent reviews — the moat a new listing must climb
Market size
Good$314K$314K/yr · 152K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand