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Hardwood Floor Polish
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$23.66avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 777K searches
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Great$7.80–$58.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,853.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-48.4%90-day search growth — must beat 0% to launch