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Hard Water Dishwasher Detergent
Worth a lookShows a $8.7M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size
Incredible$8.7M$8.7M/yr · 2.6M searches
Conversion
Incredible24.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Good$13.75avg listing price — sweet spot $15–$100
Price range
Okay$4.25–$23.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad35,630.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand