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Happy Hormones
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$53.23avg listing price — sweet spot $15–$100
Price range
Great$24.17–$109.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 804K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,997avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.8%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand