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Happy Birthday Wrapping Paper
Launch itA $1.0M/yr market growing +15.1% this quarter with returns at 1.3% — clears our launch bar.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 1.2M searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good779.06avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Avg price
Okay$9.30avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$5.93–$13.78cheapest to priciest tracked listing — scored on the share inside $15–$100