41
Hanukkah Wrapping Paper
Skip itSoft demand (-41.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Great393.18avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.84avg listing price — sweet spot $15–$100
Market size
Okay$212K$212K/yr · 203K searches
Price range
Okay$5.65–$19.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-41.1%90-day search growth — must beat 0% to launch