68
hand wipes
Launch itA $4.7M/yr market growing +28.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Incredible$4.7M$4.7M/yr · 2.9M searches
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.85–$38.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.91avg listing price — sweet spot $15–$100
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Bad6,568avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality