51
Hand Wash Laundry Detergent
Worth a lookShows low returns (0.4%), but a small market ($66K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Growth
Good+60.0%90-day search growth — must beat 0% to launch
Avg price
Good$13.47avg listing price — sweet spot $15–$100
Price range
Good$5.03–$27.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,089.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 57K searches