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Hand Soap Dish Soap
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Price range
Good$3.82–$40.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.61avg listing price — sweet spot $15–$100
Market size
Good$353K$353K/yr · 253K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,891.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand