45
Halls Sugar Free Cough Drops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 1.1M searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,706.31avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.33avg listing price — sweet spot $15–$100
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$4.34–$15.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand