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Halloween Wrapping Paper
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great210.82avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Growth
Great+89.5%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.49avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 208K searches
Price range
Bad$5.08–$16.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock