58
Halloween Napkins
Worth a lookShows a thin review moat (35 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible35.3avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+153.2%90-day search growth — must beat 0% to launch
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Avg price
Okay$9.16avg listing price — sweet spot $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 457K searches
Price range
Bad$3.80–$17.74cheapest to priciest tracked listing — scored on the share inside $15–$100