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Gum Toothpaste
Worth a lookShows searches that convert (21.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible$6.3M$6.3M/yr · 2.6M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,954.5avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.91–$18.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand