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Gum Therapy Gel for Recessed Gums
Launch itA $4.2M/yr market growing +56.7% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$4.2M$4.2M/yr · 1.0M searches
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.48avg listing price — sweet spot $15–$100
Price range
Incredible$23.69–$58.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+56.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,625.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand