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Gum Mouthwash
Worth a lookShows low returns (0.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 783K searches
Avg price
Good$14.91avg listing price — sweet spot $15–$100
Price range
Good$4.91–$39.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,553.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality