39
Gum Eez-thru Floss Threaders
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Good$5.52–$38.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.44avg listing price — sweet spot $15–$100
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Market size
Bad$99K$99K/yr · 41K searches
Review moat
Bad4,494avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand