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Grove Dish Soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.78–$26.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.66avg listing price — sweet spot $15–$100
Review moat
Okay2,314.64avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$125K$125K/yr · 87K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand