65
Green Plates
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.46avg listing price — sweet spot $15–$100
Price range
Great$5.17–$77.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$594K$594K/yr · 747K searches
Review moat
Good1,240.96avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand