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Green Napkins
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great$4.64–$63.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.66avg listing price — sweet spot $15–$100
Market size
Good$654K$654K/yr · 731K searches
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,347.62avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.3%90-day search growth — must beat 0% to launch