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Green Easter Grass
Skip itSoft demand (-83.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Good516.69avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$12.50avg listing price — sweet spot $15–$100
Price range
Good$5.97–$25.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 25K searches
Growth
Bad-83.1%90-day search growth — must beat 0% to launch