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64

goodnites girls

Worth a look

Shows a sweet-spot price point ($27.08 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 47Conversion 66Competition 86Returns 94Price range 87Avg price 95Brand share 59Review moat 24Quality gap 43

Avg price

Incredible$27.08

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Price range

Great$9.56–$62.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great29%

top-5 click share — an open shelf

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Market size

Good$282K

$282K/yr · 175K searches

Growth

Okay+17.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,655.05

avg incumbent reviews — the moat a new listing must climb

Search terms