51
gold wrapping paper
Worth a lookShows searches that convert (11.0% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$459K$459K/yr · 429K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Good1,405.04avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.26–$21.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.71avg listing price — sweet spot $15–$100
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand