48
gold ribbon
Skip itPrices mostly outside the sweet spot ($3.98–$10.97) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$545K$545K/yr · 812K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,929.15avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Avg price
Bad$7.33avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.98–$10.97cheapest to priciest tracked listing — scored on the share inside $15–$100