70
gold plates
Launch itA $3.0M/yr market growing +10.9% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$3.0M$3.0M/yr · 3.0M searches
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$33.51avg listing price — sweet spot $15–$100
Price range
Great$5.29–$76.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,815.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand