50
glade solid air freshener
Worth a lookShows low returns (0.2%), but a small market ($12K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Great$2.77–$51.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,710.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$12K$12K/yr · 27K searches