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gishy goo for braces
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$31.01avg listing price — sweet spot $15–$100
Price range
Great$13.40–$69.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,009.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay$119K$119K/yr · 54K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand