45
girl wrapping paper
Skip itPrices mostly outside the sweet spot ($5.94–$13.49) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good823.16avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.49avg listing price — sweet spot $15–$100
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 127K searches
Price range
Bad$5.94–$13.49cheapest to priciest tracked listing — scored on the share inside $15–$100