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gingivitis toothpaste
Worth a lookShows low returns (0.3%), but soft demand (-9.5% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Market size
Good$585K$585K/yr · 313K searches
Avg price
Good$13.07avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.91–$25.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,861.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.5%90-day search growth — must beat 0% to launch