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gingivitis mouthwash
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 579K searches
Avg price
Good$12.45avg listing price — sweet spot $15–$100
Price range
Okay$6.95–$19.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,929.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand