54
gingham ribbon
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great402.76avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Price range
Okay$4.93–$23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Market size
Bad$95K$95K/yr · 155K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier