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gift tags
Worth a lookShows low returns (1.2%), but prices mostly outside the sweet spot ($2.45–$14.51) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 2.5M searches
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,943.97avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Avg price
Bad$7.17avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$2.45–$14.51cheapest to priciest tracked listing — scored on the share inside $15–$100