52
ghost plates
Worth a lookShows a thin review moat (53 avg reviews), but a small market ($16K/yr) keeps it on the watch list.
Review moat
Incredible52.86avg incumbent reviews — the moat a new listing must climb
Growth
Great+108.4%90-day search growth — must beat 0% to launch
Avg price
Great$18.08avg listing price — sweet spot $15–$100
Price range
Good$7.52–$34.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 60K searches