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Gelatin Capsules
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.28avg listing price — sweet spot $15–$100
Market size
Okay$177K$177K/yr · 151K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,750.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad$5.34–$17.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.5%90-day search growth — must beat 0% to launch